… This paper aims to explore social media usage of small businesses in B2B space and …
of social media in B2B markets and how small businesses employ social media for business …

… The results show that Facebook is the most popular social media tool that wineries … “Social
media roadmap” framework for good practice and proposes practical steps family businesses …

… of social media. In addition to the traditional issues that all businesses face when engaging
social media - from workplace concerns related to employee abuses of social media and …

… To approach the research questions, this paper presents a research framework that
defines drivers, social media practices and social media performance outcomes. Data were …

… research of CSR practices and business firms’ performance … of a social media marketing
application, and business firms’ … a favorable perception of social media marketing application …

… listening, understanding consumer sentiment, and having a social policy are baseline smart
business practices in the twenty-first century. This book will teach you how to create internal …

… of social media enhances business capabilities and business performance. The impact is
not due to one (out of six) social media … media tools used in practice. To answer the research …

… to write a book about social media. It’s often reviewed as a book about social media, and yet
it’s … The same is true with implementing social media practices at an enterprise. Look at your …

… the application of social media analytics on the Indian retail sector particularly exploring the
relationship between SMA practices, customer engagement and business performance. This …

… social media analytics program. This paper offers a business intelligence perspective of
social media … guidelines to help businesses align their social media programs, processes and …