… body of knowledge on social media administration and employee … communication managers
to effectively incorporate social technology into the ever-changing internal communication …

… are usually already members of existing teams in the areas of company communications,
human resources (HR) or IT. The positions reported were amongst others “Head of Internal …

… media managers. This article explores some emergent characteristics of social media
management … This article explores the emergent characteristics of social media management and …

… social media internally for management? While difficult to observe behind firewalls, social
media tools are used for internal communications, … This paper addresses social media and …

Purpose The study aims at investigating the role of social media managers (SMMs) as trust
mediators and access points in the context of local government. Little empirical work is …

… Results of the study revealed that communication managers have realized social media …
of social media use (a visible direct link from social media use to ROI) and top management’s …

… a model of social media management and discuss participants’ approaches to different social
media platforms, and we give suggestions on how to integrate social media usage into the …

… communication strategy to support other social media messages: “What we have on YouTube
is to upload commercials and try to generate ‘viralization’ through that—so that people see …

… , Spring Associates, INC., New York, NY), we used $80,000 as the cut-off and divided
participants into two groups-communication managers and front-line social media professionals. …

… According to the Burson-Marsteller Asia Pacific 2011 Report, Malaysian firms use social
media for corporate communications and marketing activities. The results of the study reveal that …