… marketing and during our stay made the switch to the newly created position of internal
communication manager. During our observations, the three main digital Web 2.0 tools used for …

… and limitations of social media as a strategic tool for organizational marketing management.
It … is a recent phenomenon that began with social media dominating online communication. …

… confirms the growing importance of these new media. The findings point to the … social media
culture, the challenges innovative communication tools present for traditional management …

… emphasis on social media and social responsibility for communication management today.
… people with substantial but not huge followings on social media—will carry the organization’s …

… has a long-term future in providing interactions and communications much in the way that
the telephone or the facsimile did in the past. In the partner market supply chain businesses …

… Based on the empirical findings, we propose an analytical framework to improve our
understanding of the management of social media communications, offering three distinct value …

… Technology works to manage the communication … social media and have a profile on social
networking sites. This paper focuses on how Polish Top-league Clubs are using social media…

The reported failure of organisations to successfully implement social media (SM) within
marketing communications is likely to result in competitive disadvantage. An exploratory …

… Corporate communication managers must understand how to manage the openness, for
instance, in terms of the design of the participation’s modes, with an aim to “widen the …

… The haphazard response to the “flag protests” by the event organizers is synthesized in
the following quote from the Communication and Marketing Manager WPFG 2013: “At first we …