C Meske, S Stieglitz - … -Driven Research on Enterprise Transformation: 6th …, 2013 - Springer
… the initiator of socialmedia activities by most of the managers in our survey (66%). In contrast, in LSEs usually the IT department (37%) or the internal communication department (25%) …
T Csordás, É Markos-Kujbus… - … Mass Communication, 2014 - unipub.lib.uni-corvinus.hu
… Firms often claim that their presence in socialmedia (SM) is … new interactive pattern into their communications. Nevertheless, … analysis of the specialized management literature (n = 14), …
… Scholarship engaging specifically with political communication on socialmedia draws similar conclusions, finding that politicians first and foremost engage in one-way communication …
Y Choi, A Thoeni - European Business Review, 2016 - emerald.com
… We believe that to capitalize on socialmedia, top management must advocate socialmedia … we define as communication and cooperation between socialmedia personnel and other …
KD Plowman, C Wilson - … Journal of Strategic Communication, 2018 - Taylor & Francis
… Based on these conceptual definitions of public relations’ role in strategic communication management, this study adopts an even more operational definition of strategic …
… use in average three different channels of communication and … of SocialMedia on the activity of the contemporary organizations is major and profound and it can be seen on managerial, …
C Gibbs, F MacDonald, K MacKay - … Hospitality Management, 2015 - emerald.com
… the use and non-use of socialmedia (SM) by North American hotels for … “socialmedia is used only at the global level for recruiting” and “currently our company doesn’t use socialmedia …
A Russo, J Watkins, L Kelly… - Curator: The Museum …, 2008 - Wiley Online Library
… communication via socialmedia can be integrated into museum practices. It argues that the socialmedia … recent findings on and recommendations for socialmedia implementation. …
… From this study, managers can learn how to combine the six communication strategies to have an effective impact on the corporate reputation. They can also learn how the number of …