… When integrated through a social media platform, viral, guerilla, and events-based … ,
marketing communications, and social media marketing. Secondly, it will develop a managerial …

… how social media is affecting the role of the sales manager … how social media is impacting
the sales management function … their personal social media communications from those that …

… of social media has altered the basic rules of communication, … The one-way communication
methods of the recent past (… technical communication managers and project managers. …

… Social Media Apps (SMA) are widely used to facilitate individual communications. In company
situations, they are utilized as a channel to communicate with their customers. However, …

… social media crisis communication to crisis managers and/or … b) directs advice and lessons
to crisis managers and/or crisis … of a crisis communication effort, crisis managers need to map …

… We find that if a hospital devotes its postings toward client-specific communications, then
active social media management can still lead to incremental user-generated content that is a …

… questions regarding effective implementation of communication strategies in social media. …
social media and to what extent social media is being used for communication management …

… in all three companies expect positive communication from their employees in social
media. This is despite the fact that openness, truthfulness, and authenticity are emphasised as …

… managerial perspective on customer engagement and performance metrics in the context of
social media. … from 41 companies, 23 advertising/communication agencies, and 10 research/…

… management demonstrated the multiplicative interaction effects between culture, organization,
and social media … into the mechanics of social media crisis management from a Chinese …