Examines the social media mechanism and how it is transforming communication in an
increasingly networked society Social Media Communication: Trends and Theories explores
how social media is transforming the way people think and behave. Providing students with
an in-depth understanding of the mechanism underlying social media, this comprehensive
textbook uses a multidisciplinary approach to examine social media use in a wide range of
communication and business contexts. Each chapter is based on original research findings …

Although contemporary scholarly books on examining the power of social media are
diverse, Social Media Communication: Trends and Theories presents a theory-based,
multidisciplinary, and multi-perspective analysis of how social media evolve and influence
human mind and behavior. Especially, the unfolding of the COVID-19 pandemic
demonstrates technology advancements and how social media create opportunities to keep
people safe, informed, and connected, but the same tools amplify misinformation and fake …