… social media content. To provide managers with guidance for developing social media
content, … , remunerative, and relational content on social media engagement behavior (SMEB). …

… while content marketing’s valuable and unobtrusive role in social media content communities
… was to investigate content marketing’s role in social media content communities to engage …

… social media content have been examined as drivers of interactions with social media content,
the results of the present research suggest that the source of the content may play a larger …

… In this section we identify a set of features of social media and interactions that can be
applied to the task of contentquality identification. In particular, we model the intrinsic content …

… The purpose of this study is to understand the role of social media content on users’ … content
context on the link between each content type (rational, emotional, and transactional content…

… In this paper, we argued that user-generated content in social media is an additional and
important source to get insights about the products. Today, social media is not just a …

… Nowadays, the business practitioners tend to use the social media … the social media is
about the content itself to attract more consumers engage with the brands. Social media content …

… social media content to effectively predict social phenomena to the extent that social media
content … and improving our understanding of the social world, from healthcare policies and …

… of business value from social media content analysis. … First, a review of the literature on
social media, content analysis … to extract both facts and opinions from social media content. …

… The division of respondents—according to their level of engagement with brands on social
media—helps better capture the content domain, thus addressing the primary purpose of the …