… characteristics of social media content … content has been shown to increase engagement
behavior). We find a diverse body of research, particularly for the varying content characteristics …

… Since the purpose of the study is to understand real users‘ perceptions of social media
characteristics and compare their perceived differences of the characteristics among social media …

… in the SNS environment as the volume of content posted on social media sites is ever
increasing. … How content characteristics affect consumer engagement with brands on Facebook”, …

… which social media influencers' (SMI) content characteristics (… Grounded in the integration
of the two-step flow theory, social … 263 social media users who had followed at least one social …

… to assess how different content characteristics tend to yield different types of engagement. …
network and content characteristics of conversations surrounding social media influencers, …

… aims to examine different characteristics of marketer-generated content (MGC) … social media
sites and a content analysis approach was employed to identify the common characteristics …

… Putting this into perspective, we integrate UGT and Rogers’ five innovation characteristics to
examine the antecedents of social media adoption. We attempt to address this phenomenon …

… In this study, we identify four image characteristics—colorfulness, the presence of human
face and emotional state, image source, and image quality—and evaluate their effects on …

… and characteristics affect their use of social media. Findings suggest that depending on
their class level, disciplines, and gender, students may use different social media platforms to …

… Curation on social media differs from curation on legacy news media platforms. In the latter,
an editor or algorithm selects content to promote based on defined values, while in the former…