… Both developed and developing countries are living … use of social media as a promotional
tool for SME development. … revealed that the use of social media as an advertising tool has a …

… and the economy in an era populated by social media platforms … stand social media’s
influence on culture and the economy. … for understanding social media’s culture and economy? …

… There are many reasons why organizations perceive social media to be an effective … of
social media is its interactive feature of communication [3]. The interactive nature of social media …

… do with social software than social media. If one concentrates on the content and its social
uses it is a question of social media … The content in social media has its own audience as the …

… to the distribution of data across social media platforms. This decision was taken … economy
was framed throughout the social media landscape, regardless of which specific social media …

… social media platforms? Therefore, this research concentrates on this question in an emerging
economy… and entrepreneurs in the arts use social media platforms. Three focus group …

… Both articles and books used as references are those related to the title of this research,
namely the role of social media in developing digital marketing strategies for the digital economy…

… In applying the concept of moral economy to the phenomena of social media, we begin
by setting out the conceptual resources that we think each term offers. We will begin here by …

… Such is the case of emerging economies, where some of the most popular DMOs can be …
both tourist- and DMO-generated social media communication affects the brand equity of an …

… of customer-related CSR activities on social media on behavioral consequences of customers,
… The data were collected from the banking customers of a developing economy and were …