… The main objective of this project is to identify the role of social media marketing strategy …
social media in e-commerce detailing the advantages and challenges of social media marketing…

… As the prime objective of any marketing program is to boost stakeholders’ value … of social
media is also relationships, this study examines the impact of perceived social media marketing …

… number of e-commerce … -marketing, social media marketing, and e-commerce shopping
decisions and determine the extent of the influence that e-marketing and social media marketing …

… Web 2.0 enterprises should be willing to open up their marketing to those less-controllable
social media where content is user-generated and often not edited or filtered. By giving up …

… Social media is a new phenomenon that has changed the way the business environment
operates. Through social media… SMEs who open e-commerce businesses on social media. The …

… This implies that Social media marketing programs usually center on efforts to create … Since
this study seeks to identify the impact of social media on E-commerce, this section begins by …

… In this article, we clarify Web 2.0 and present how it can be used for marketing. … social
networks may have in e-marketing, and in doing so how such networks might relate to ecommerce. …

… The analysis conducted in this paper demonstrates how social media marketing is becoming
a viral phenomenon and being able to manage it effectively may ensure an outstanding …

… for e-commerce players to optimize marketing strategies and … of social media in mediating
the impact of e-commerce on … potential of social commerce and social media marketing in …

… how social media marketing strategy affects marketing performance. … of social media
marketing strategy (SMMS) and marketing outcomes. The questionnaires of 298 e-commerce firms …