… using social media networks are considering social media before starting of buying decision
making process. More than two third of users are always considering social media networks …

… In this study, we aim to answer these questions by quantifying the impact of image content
on social media engagement. Drawing from the extant literature on visual marketing, we …

… Moreover, we found that the level of intensity of social media usage affects the frequency of
social media use, such as how often users log in to their social media site (β = 0.81, t = 4.76), …

… The current study is focused on the way students use social media for academic purposes.
Two main topics have been chosen, namely the communication and knowledge process. …

… This study examines the influence of social media on customer relationships. … The samples
in this study were not large enough to explore effects of different types of social media on …

… tools to support firm operations, very little empirical research focusing on small- and medium…
of this study is to fill this knowledge gap by investigating SME adoption of social media tools. …

… In this study, we look at the benefits of social media … In this study we define five drivers
of social media use (ie … and strategic goals), two social media use practices (ie market and …

… This paper explores social media use for learning in universities, through a study of the use
of Facebook Groups by undergraduate students. The objective of the research is specifically …

… In addition, social media activities of brands provide an opportunity to reduce … analyze
the effects of the social media. Thus, the purpose of this study is to identify the constructs of …

… Our study is aimed to complement these studies by providing a large-scale and empirical
study of particular cases of MPCs, from the perspective of both uploaders and co-owners. …