… ), this study suggests two main factors that may influence employee advocacy on anonymous
social media. First, given that employee behavior, such as OCB, is heavily influenced by …

… Therefore, this study intends to comprehensively understand the underlying factors that lead
to employee advocacy on social media by combining organizations' communication efforts …

… are not motivated and technically trained adequately to be aware of and creative in employee
advocacy via social media platforms to boost the company. And just like everyone else …

… talk about their work and about their employer in social media. In short, this thesis studies
how employee advocacy in social media is connected to personal employee engagement. …

… This thesis focuses on employee advocacy in social media and understanding the employees’
point of view in Finnish b2b companies. This chapter is the introduction to the whole study…

… This study contributes to the field of employee advocacy on social media by examining the
actual behavior of employees on online platforms (Glassdoor for this study). This research …

… employee advocacy, social media, and managers’ role in developing employee advocacy. …
on the more recent phenomenon of employee advocacy implemented through social media. …

… The perspectives and concepts of the thesis are employee advocacy – social media
employee advocacy, employee ambassadorship, employer branding and content creation / co-…

… communication, employee advocacy, social media and employees’ usage of social media. …
is organizational communication, as employees’ use of social media by definition implies …

… Employee Brand Advocacy Employees” social media behaviour … of social networking sites,
every employee on social media has … It is desirable for employees to interact in positive and …