Y Lee, KH Kim - Corporate Communications: An International Journal, 2021 - emerald.com
… Therefore, this study intends to comprehensively understand the underlying factors that lead to employeeadvocacy on socialmedia by combining organizations' communication efforts …
… are not motivated and technically trained adequately to be aware of and creative in employee advocacy via socialmedia platforms to boost the company. And just like everyone else …
… talk about their work and about their employer in socialmedia. In short, this thesis studies how employeeadvocacy in socialmedia is connected to personal employee engagement. …
… This thesis focuses on employeeadvocacy in socialmedia and understanding the employees’ point of view in Finnish b2b companies. This chapter is the introduction to the whole study…
… This study contributes to the field of employeeadvocacy on socialmedia by examining the actual behavior of employees on online platforms (Glassdoor for this study). This research …
… employeeadvocacy, socialmedia, and managers’ role in developing employee advocacy. … on the more recent phenomenon of employeeadvocacy implemented through socialmedia. …
… The perspectives and concepts of the thesis are employeeadvocacy – socialmedia employeeadvocacy, employee ambassadorship, employer branding and content creation / co-…
… communication, employeeadvocacy, socialmedia and employees’ usage of socialmedia. … is organizational communication, as employees’ use of socialmedia by definition implies …
A Keenan Gaylard, AM Torres - Irish Academy of Marketing …, 2019 - research.thea.ie
… Employee Brand AdvocacyEmployees” socialmedia behaviour … of social networking sites, every employee on socialmedia has … It is desirable for employees to interact in positive and …