… This study is one of the first to empirically examine the construct of social media engagement
behavior. It extends the utility of dual processing theory to demonstrate how rational and …

… Section 2 presents the theoretical background of the study on customer engagement and
social media engagement. Section 3 describes the methodology used for conducting the …

… First, a theory of Social Media Engagement (SME) is developed … social interactions among
users and the technical features of the social media platform, will influence user engagement. …

… relational outcomes of social media engagement. Social media engagement approached in
… interaction propensity all impact social media engagement. The study also reveals that high …

… of social media content in facilitating engagement behaviour … Our examination of social media
engagement focuses attention … It therefore does not reflect customer brand engagement in …

… and offers practical implications regarding social media engagement with fashion SMM. …
social media engagement as influenced by social media contextual factors, measured by media …

… engagement on social media, we should first decide how to measure social media engagement…
We follow the industry practice of categorizing measures of social media engagement …

… In this article we define and discuss social media engagement for public health … social
media engagement through a public health lens to develop a definition of social media …

… user engagement—‘a quality of user experience with technology’—we define social media
engagement as a … and organizations in their social networks. In this chapter, we focus on user …

… For practitioners, this study provides a better understanding of social media engagement.
Practitioners can also benefit by understanding the exact motivations that encourage …