[HTML][HTML] Use of social media as an effective marketing tool for fashion startups in Saudi Arabia

N Trad, MA Al Dabbagh - Open Journal of Social Sciences, 2020 - scirp.org
… of social media fashion marketing for startup fashion brands … on social media marketing
and general literature on fashion … use of social media as an effective marketing tool for fashion

Promotion of a Fashion Startup Through Social Media

D Zimikhina - 2013 - theseus.fi
fashion startup company. The goal was to find out how to attract new customers via social
media … This thesis is research– oriented; it investigates how social media can enhance …

Startup-Social Media and Fashion College Students

G Bhatia, S Ahuja - 2016 - gnanaganga.inflibnet.ac.in
… the challenges of financing startups in India. This paper is intent to explore the main
difficulties faced by startups in India, and discuss the financing resources of startups in India by …

Simple Kaur: The Growth of Start-Ups Through the Adoption of Sustainable Fashion, Technological Innovation, and Social Media Marketing

NK Sidhu, D Bathla, S Sharma… - Cases on the Resurgence …, 2023 - igi-global.com
… are the most crucial factors for any startup or emerging organization for decent work and …
promoting social media marketing (SMM) strategy post-COVID-19 revival in the fashion industry. …

A role for startups in unleashing the disruptive power of social media

A Ghezzi, L Gastaldi, E Lettieri, A Martini… - International Journal of …, 2016 - Elsevier
Startups may hence trigger social media innovations that are … about startups’ role as innovation
enablers for social media, … applications offered by startups in the social media realm. By …

How fashion startups build strong brands: exploring industry-specific factors most influential when branding fashion startups.

DC Wijdeveld - 2018 - essay.utwente.nl
… ’ online presence, and used other online sources such as web shop, social media, and
other online mediums, product reviews, founder interviews from online sources, and articles to …

Identifying critical resources for successful fashion startups in the USA: an exploratory study

LY Davis, L Zhao, D Davis, Y Liu - Journal of Fashion Marketing and …, 2024 - emerald.com
… With the development of web technology and social media, starting a fashion business is …
This study may examine those fashion startups that managed to successfully navigate and …

[PDF][PDF] Characteristics of startup company and its strategy: Analysis of Indonesia fashion startup companies

R Nurcahyo, MI Akbar, DS Gabriel - International Journal of …, 2018 - academia.edu
… has been used in fashion startups in Indonesia. Most of the startups use intuitive decision
mak… This brand did the collaboration with fashion account in social media instagram. It made …

Business model innovation for circular economy in fashion industry: a startups' perspective

CM Ostermann, LS Nascimento, AC Zen - Frontiers in sustainability, 2021 - frontiersin.org
… We analyzed secondary data available on startups' websites, profiles, and social media (Facebook,
Instagram, and Linkedin), collected in July 2019. We also have tried to understand …

What fashion startups should know before launching Crowdfunding projects: Focusing on Wadiz reward Crowdfunding

J Ko, E Ko - Journal of Global Fashion Marketing, 2021 - Taylor & Francis
… of the funding period, ie, with more social media followers, will succeed in launching the
project. After … with customers through social media increases customer equity and loyalty toward …