… participants’ approaches to different social media platforms, and we give suggestions on
how to integrate social media usage into the broader organization's communications plan. We …

… Her research interests are in the area of social media strategy, social media adoption
and the evolution of integrated marketing communications. She has worked as a Research …

… social media/consumer-generated media as an associate in the appraisal of integrated
marketing communications by using online media … social media/consumer-generated media and …

… to develop an integrated alternative marketing communication … practitioners to help them
achieve their marketing objectives. … marketing communications (IMC) approach has not yet been …

… social media as part of integrated marketing communication. Studying social media as
interpersonal communication… When individuals communicate through these channels on behalf of …

… Her research interests are in the area of social media strategy, social media adoption
and the evolution of integrated marketing communications. She has worked as a research …

… a well-integrated marketing communications program for a brand. … cross-effects among media
and communication options, as the … Approaches to monitoring social media that ignore the …

… In addition, social marketers who design websites and social media platforms that are primarily
used for downstream audiences must also consider that upstream audiences can use the …

… how integration of digital and social media within integrated marketing communication helps
to … This paper will assist senior marketing manager to frame marketing strategies for their …

… to deliver on social media sites and how the messages would fit the overall paradigm of
the firms’ integrated marketing communications. To better leverage social media messages, …