… In the current review, the concept-driven systematic review … This method examines the
literature from the concepts … in the current review as the area of social media marketing seems to …

… a review of the literature on social media marketing. The purpose of this article is also to identify
the fields of marketing where social media … no generic review of social media marketing, …

… review examines current literature that focuses on a retailer’s development and use of social
media … This phenomenon has only developed within the last decade, thus social media …

… The purpose of this systematic review is to understand issues surrounding social media
within a knowledge sharing context. The review involved collecting related data from journal …

… rise of social media has led to changes in how entrepreneurs carry out their day-to-day activities.
Studies on social media … reviews research carried out in the domain of social media and …

… from a systematic review of the literature on social media analytics (SMA). Social media
has become an important component of the Internet environment. Social media platforms are …

… Lassen et al. conducted a systematic literature review on predictive … Another major literature
review has been conducted to study … The systematic literature review conducted by Schade …

… This study reviews and analyzes all extant social media-… on the use and impact of social
media in the research phase of … strategic importance of social media for tourism competitiveness…

… of social media and innovation interaction and a systematic review of how far the field has
come remains providential. Therefore, through a systematic literature review we aim to identify …

… review examined literature published since 2010 on children and young people's use of social
media … This review finds that the benefits of social media for wellbeing can be maximised …