… the last decade, thus social media research has largely … of social media on consumer
behavior. This paper begins with an explanation of terminology that defines social media marketing…

… the social media marketing is a issue that deserves studying, especially its potential of marketing
tool … to know how SMEs are using social media marketing and what challenges are they …

… , starting with web 2.0 and social media, and ends with marketing related theory. In the end
… , starting with social media related theories and ending with marketing related theories. Tis to …

… In a short span of time, social media has become one of the … Social Media Marketing is
the hottest new marketing concept and every business owner wants to know how social media …

… their social media marketing campaigns. This study was conducted to examine trends in social
media marketing and … to jump start their marketing strategy by incorporating social media. …

… trackbacks and subscriptions that make it perfect for marketing purposes. Blogs make great
hubs for other social media marketing efforts, as they can be integrated with nearly every tool …

… Social media offers DMOs with a tool to reach a global audience with limited resources. The
aim of this study is to explore the usage of social media … of social media marketing strategies …

… social media as a separate and independent marketing tool from existing marketing tools.
They propose that companies should view social media as an integrated marketing tool that …

… Another objective of the paper was to determine how the usage of FB as a marketing tool
can be improved for the marketing campaign of the university. A common outcome here was …

… the noteworthy contribution towards the social media marketing research in emerging
countries where dearth of research exist in effective utilization of social media as a marketing tool. …