[PDF][PDF] Social media as marketing tool for SMEs: opportunities and challenges

B Rugova, B Prenaj - Academic Journal of Business, 2016 - researchgate.net
opportunities and challenges of using social media from SMEs, as well as identifying factors
that drive social media … in the related area of social media marketing. Within this research, …

Social media as a marketing tool: Opportunities and challenges

M Yadav - Indian Journal of Marketing, 2017 - samvad.sibmpune.edu.in
… , 80% interact regularly with other social media users. The popularity of social media has
made 70% companies use social media actively. Social media has now reached a place where …

Users of the world, unite! The challenges and opportunities of Social Media

AM Kaplan, M Haenlein - Business horizons, 2010 - Elsevier
… “Social Media” exactly means; this article intends to provide some clarification. We begin by
describing the concept of Social Media… provide a classification of Social Media which groups …

Navigating your social media presence: Opportunities and challenges.

PR Tutelman, J Dol, ME Tougas… - Clinical Practice in …, 2018 - psycnet.apa.org
opportunities in the area of social media and outline the various ways that pediatric psychologists
can use social media … sharing and interacting over social media. Recommendations for …

Fieldwork in the era of social media: Opportunities and challenges

I Côté - PS: Political Science & Politics, 2013 - cambridge.org
social media as a methodological tool for researchers conducting fieldwork. How has the era
of social media … How can researchers make the most of the opportunities offered by social

Social media in medical and health care: opportunities and challenges

WM Lim - Marketing intelligence & planning, 2016 - emerald.com
… However, the focus of this paper is on exploring the challenge of using social media in the
medical and health care sector (in which the target users are primarily physicians and patients…

Critical discourse analysis and the challenges and opportunities of social media

G Bouvier, D Machin - Critical discourse studies and/in …, 2020 - taylorfrancis.com
media have become integrated with social media, asking what this means for how we look
for ideology in texts. We consider some of the challenges … attend to how social media, like all …

Social media: Opportunities and challenges for human resource management

A Tyagi, R Tyagi - International Journal of Knowledge-Based …, 2012 - igi-global.com
… opportunities which social media tools are … social media linked with human resource
processes and lays the groundwork required for companies to harness the potential of social media

Heritage tourism entrepreneurship and social media: opportunities and challenges

MR Surugiu, C Surugiu - Procedia-Social and Behavioral Sciences, 2015 - Elsevier
… In the 21 st century, businesses have to face enormous challenges, induced by globalization
Social media comes with new challenges and opportunities for entrepreneurship in terms of …

Exploring the capacity of social media data for modelling travel behaviour: Opportunities and challenges

TH Rashidi, A Abbasi, M Maghrebi, S Hasan… - … Research Part C …, 2017 - Elsevier
… attention to extracting information from social media to track and analyse human … of social
media is investigated and reviewed. A detailed discussion is provided about how social media