… Research needs to expand by providing a deeper understanding of the longterm promotional
gains retailers obtain from social media marketing. More formalized studies are also …

… assess the use of social media as a promotional tool for SME … that the use of social media
as an advertising tool has a … in their marketing and promotional activities in the consumer …

… which are used as a library promotional tool. The study by [5] … This study is to understand
the promotional function and … and Twitter functions as a promotional tools. The objectives of …

… to use some form of social media for promotional purposes. The … of the use of social media
as promotional tool by political … they use each element of the promotional mix in social media. …

… of social media, many promotional tools like traditional print and broadcast media have faced
… to embrace some forms of social media for promotional purposes. This research is mainly …

… on how to use social media and social networks as a promotional tool for rural SMMEs. …
make use of social media and social networking as marketing promotional tools for sustainable …

… a marketing strategy without considering social networks. Social media had become really
important gradient in today’s marketing mix in general and in promotion mix in particular. …

… behind significance of social media for enterprises as business promotion tool as well as an
… online promotions on Social media platform with reference to the Indian social media tools …

… institutions that use social media in their … tools. The results pointed to a large number of
respondents (55%) who were not even aware that social media tools were used in the promotion …

This thesis focuses on the topic of social media marketing. The general objective was to
compare Finland and Kenya in terms of how small businesses in the two countries use social …