… Despite the growth in social media, managers are still … of the term ‘social customer relationship
management’ (social CRM). … A better term is community relationship management (that is, …

… the customer tenure), we use a survival model to analyze the effect of the social media activity
level on the likelihood and timing of the upselling. We choose a parametric Weibull hazard …

… However, using social media as a channel for customer engagement raises interesting
challenges for traditional customer relationship management (CRM) approaches. CRM strategy, …

… This paper aims to analyze how social media supports the … customer relationship management.
It is examined the significant role of social media, the use and the rise of social networks. …

… the model, … social media tools with their CRM software resulting in social CRM. All these
evidences support the similarities of social media tools and customer relationship management …

… that organizations' relationship management approach through … practices influences
employee outcomes related to social media, including individuals' motivations for social media …

… on linking data from social networks to their CRM software … Over 80% of growth in enterprise
use of social networking … of Social Media (SM) and Customer Relationship Management (…

… traditional notion of customer relationship management (CRM)… We refer to this emerging
model of CRM as “social CRM,” a … the social CRM house—that captures how social media affect …

… Adding to the conventional input–output stochastic frontier model, this study proposes
including social media resource inputs and customer-related outcomes to measure …

… We develop customer information database, and that strategy is not related to social media.
We actually have big focus in developing relationship with customers through conversation, …