A role for startups in unleashing the disruptive power of social media

A Ghezzi, L Gastaldi, E Lettieri, A Martini… - International Journal of …, 2016 - Elsevier
… Informed by the extant literature on the subject, we classified social media startups on the
basis of their field of application and objectives. This classification gives rise to six categories. …

How and when social media affects innovation in start-ups. A moderated mediation model

GC de Zubielqui, J Jones - Industrial Marketing Management, 2020 - Elsevier
… Our results demonstrate that social media has a significant positive impact on start-ups' …
learning from start-up networks mediate the relationship between social media and innovation. In …

[PDF][PDF] The influence of social media platforms for startups

SC Akula - J Mass Communicate Journalism, 2015 - pdfs.semanticscholar.org
… the social media platforms by which a startup company may benefit since its inception. This
study will give an understanding on how social media can benefit the startup … of new startup

Social media and start-ups

A Dziadkiewicz - Zarządzanie Mediami, 2015 - ceeol.com
… Facebook and other social media have existed for more than 10 years. During this … social
media and to present the basic characteristics of new social media and their role for start-ups. …

Social media and entrepreneurship: exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities

C Troise, LP Dana, M Tani, KY Lee - Journal of Small Business and …, 2022 - emerald.com
… how social media use (SMU) affects the entrepreneurial orientation (EO) and entrepreneurial
opportunities (EOP) of start-ups. … 15) because “there is more to social media than just online …

[PDF][PDF] Research on the Impact of Social Media on Business/Startups

S Sajane, H Gaikwad - International Journal of Entrepreneurship & …, 2022 - ojs.unikom.ac.id
… Focus discussion: Focus area of the study is to identify how entrepreneurs are use social
media and how effectively social media help them for their Startup’s/business. …

Relying on the engagement of others: A review of the governance choices facing social media platform start-ups

AR Reuber, E Fischer - International Small Business Journal, 2022 - journals.sagepub.com
… In this review, we synthesize the emerging literature on diverse social media platforms… social
media platforms and highlight choices and constraints available to founders of social media

Relation between start-ups' online social media presence and fundraising

S Yang, R Berger - Journal of Science and Technology Policy …, 2017 - emerald.com
… This study analysed whether start-upssocial media convention is able to influence investors’
start-up companies were able to benefit from communicating on social media platforms. …

Social media for start-ups-an effective marketing tool

V Sharma, V Bharathi - Available at SSRN 2333262, 2013 - papers.ssrn.com
… is to find out if social media is an effective marketing tool for start-ups or budding entrepreneur.
To … • To identify and analyze the appropriateness of social media in marketing for start-ups

[PDF][PDF] Maximizing the social media potential for small businesses and startups: A conceptual study

WS Basri, MRA Siam - International Journal of Economic …, 2017 - researchgate.net
startups having restricted budgets. Despite easy accessibility of social media platforms,
startups … shall evidence the significance of social media in startups and unleash its tremendous …