… ’ social media presence on the performance of startups. Using multiple sources, we compile
a unique dataset of about 500 US-based technology startups. We find that startups with …

… startups in practice work with social media as a marketing tool. Specifically, the researchers
aim to explore how B2B tech startups strategically work with social media … how social media …

… Startup community, meet-ups, accelerators, presentation in front of investors and other
forms of networking sites is significant for starting up … from individuals based on social (family, …

… of social media on Chinese start-ups and prospective start-ups… that, social media has a certain
influence in Chinese start-ups, … The start-up entrepreneurs use social media for a variety of …

… The new startup thrives on collaboration and social technologies … of social media and wikis
in particular within the startup supports ongoing conversations through interactivity freeing up …

… ) and social media sites (eg, Facebook and Twitter), this study investigates the impact of
social media marketing on the start-up fundraising success through the lens of social capital …

… Start-ups are built by the charismatic leaders with innovative ideas, creativity, and … with
social media mediation on digital start-up sustainability. To conduct this research, active start-ups …

… beneficial for startups with … how start-ups can benefit from social media. Because entrepreneurs
running small businesses and start-ups have limited resources and funds, social media …

… This study examines startups’ social media communication practice in China through …
social presence as antecedents of startups’ dialogic communication with publics on social media …

… First, whereas prior literature on paid social media advertising … social media ads in the
context of a startup. Consumers face high uncertainty when they are exposed to the ads of startups …