… there were 3.8 billion active social media users, corresponding to 49% penetration and a
growth of 9.2% over the previous year. Social media represents the online communication …

The purpose of this study is to find out what factors and what marketing strategies that affect
Marketing Performance of culinary start-up business so that this culinary start-up business …

… This paper aims at this gap and investigates how start-ups differ in their utilisation of social
media and mobile technologies for branding purposes, in terms of requisite means and aims. …

… of start-ups, as well as attempting to determine the connection between social media …
of research on the usage of social media marketing for start-ups as a branding strategy. As …

… Digital marketing is the use of digital technologies such as smart phones, laptops, and
other electronic devices to connect with clients via social media, websites, apps and other …

… This study intends to utilise social network analysis to analyse social media users' thoughts
on the transparency of the garment supply chain, identify significant topics, and locate the …

… use of social media by … start-ups harness innovation through social media through providing
a deep analysis of the literature dealing with startups utilisation and/or usage of social media…

… role social media plays for tech startups, as well as for the user. This thesis analyzes the
social media engagement of Dubble , a tech startup, … , Dubble’s social media activity, with their …

… ), company blogs (eg Dwolla and Mendeley), and social media (eg, Airbnb and Dropbox).
Especially on social media, start-ups often call for users to provide customer referrals by …

… social media sites can there be?’ Venture capitalists are asking this same question, and
probably know the answer: not many. While Google X and Elon Musk grab the headlines of the …