Get the show on the road: Go-to-market strategies for e-innovations of start-ups

S Kuester, E Konya-Baumbach… - Journal of Business …, 2018 - Elsevier
… ), company blogs (eg Dwolla and Mendeley), and social media (eg, Airbnb and Dropbox).
Especially on social media, start-ups often call for users to provide customer referrals by …

Start-ups and the entrepreneurial city

D McNeill - City, 2017 - Taylor & Francis
social media sites can there be?’ Venture capitalists are asking this same question, and
probably know the answer: not many. While Google X and Elon Musk grab the headlines of the …

Unlocking the power of Twitter communities for startups

AR Peixoto, A de Almeida, N António, F Batista… - Applied Network …, 2023 - Springer
… the emergence of social media strategies that can be effective for startups to achieve their …
This work highlights the benefits of using social media platforms for startups to establish user …

Strategic use of social media for stakeholder engagement in startup companies in China

ZF Chen, YG Ji, LR Men - International Journal of Strategic …, 2017 - Taylor & Francis
… To fill this gap, the current study examines startups’ use of social media for stakeholder
engagement at … How do you think start up companies should capitalize on these advantages? …

Social media: Open innovation in SMEs finds new support

EL Hitchen, PA Nylund, X Ferràs… - Journal of Business …, 2017 - emerald.com
… This social networking is increasingly carried out across the Internet through social media
applications. The purpose of this study is to explore the use of social media in open innovation…

[PDF][PDF] ATTENTION ON SOCIAL MEDIA: EVIDENCE FROM THE MACEDONIAN START UPS

M Dimitrova, D Micevski, I Petrovska - BOOK OF PROCEEDINGS - eprints.ugd.edu.mk
startup community. A structured questionnaire was distributed to all registered start ups in
the … The survey found that 60% of the respondents fully agree that by using social media as a …

Fostering and hindering factors—Success of early stage internet-enabled startups

N Richter, L Volquartz, T Schildhauer, K Neumann - 2016 - papers.ssrn.com
… may be highly disrupted by the internet, mobile computing, social media and … Case study,
focus on the role of universities in supporting startups; 42 interviews in the Boston startup

Personality of organizational social media accounts and its relationship with characteristics of their photos: analyses of startups' Instagram photos

Y Kim - BMC psychology, 2024 - Springer
… This study used IBM Watson Personality Insights to assess the personality traits of social
media accounts from their posts, but this tool may overlook the aspects of traits that cannot be …

[PDF][PDF] Antecedents of the use of social media and its effects on startups' resilience and innovation

M da Silva Giordani, D Schlup, IM Beuren - … Entrepreneurship and Small …, 2023 - redalyc.org
… of social media in a turbulent environment such as the Covid-19 pandemic is recognized,
the factors that drive startups to use social media, which are characterized by social orientation…

[PDF][PDF] Factors Influence on Customers' Intention to Purchase New Products of Start-Up in the Social Media Era

Q Van Ngo, DV Pham - researchgate.net
… of social media with start-ups in terms of market development and product consumption. In
particular, the development of social networks allows startups … supplied by startups? Second, …