Engaging students through social media. Findings for the top five universities in the world

MR Bonilla Quijada, E Perea Muñoz… - Journal of Marketing …, 2022 - Taylor & Francis
… accounts of the world top 5 universities to generate engagement among their users. All
posts on Instagram over the course of one academic year by these 5 universities (758 posts) …

Uncovering social media content strategies for worldwide top-ranked universities

Á Figueira - Procedia Computer Science, 2018 - Elsevier
… by identifying the top 10 universities from a world-wide recognized … The Center for World
University Rankings, better known as … Not long ago we have seen performance in social media

Webometrics: evolution of social media presence of universities

R Sarwar, A Zia, R Nawaz, A Fayoumi, NR Aljohani… - Scientometrics, 2021 - Springer
… of computing the webometrics university ranking and investigating if … university ranking and
the rankings provided by the world prominent university rankers such as QS world university

Social media university branding

P Maresova, J Hruska, K Kuca - Education Sciences, 2020 - mdpi.com
… The rankings include global overall and subject ratings, resulting in an overview of the
world’s top universities in 48 subjects and 5 composite faculty areas. The QS World University

Social media as a marketing tool for European and North American universities and colleges

J Motta, M Barbosa - Journal of Intercultural Management, 2018 - ceeol.com
… examine the approach to social media of European and North … World Universities (ARWU).
Data regarding the number of publications and the number of followers of each social media

[PDF][PDF] Use of social media sites by Malaysian universities and its impact on university ranking

A Irfan, A Rasli, Z Sulaiman, A Sami… - International Journal of …, 2018 - core.ac.uk
… the university. In this article we review the importance of social media marketing through
social networking sites like Facebook and the capability of Malaysian universities to use social

Social media for universities' strategic communication

T Farinloye, T Wayne, E Mogaji… - Strategic marketing of …, 2020 - taylorfrancis.com
… explored social media in the context of marketing communication strategies by universities
to reach prospective customers, social media for brand engagement and social media for …

Social media and research: an assessment of the coverage of South African universities in ResearchGate, Web of Science and the Webometrics Ranking of World …

OB Onyancha - South African Journal of Libraries and Information …, 2015 - journals.co.za
World Universities' (WRWU) ranking on the other. Results reveal that researchers in the
top-ranking South African universities have quickly moved to embrace social media; … universities

Higher education institutions embracing digital & social media marketing: A case of top 25 universities in asia & africa

NN Paladan - Available at SSRN 3347018, 2018 - papers.ssrn.com
… digital and social media marketing utilized by the top 25 universities in Asia … universities in
Asia and Africa use Facebook, Twitter, LinkedIn and YouTube for their digital and social media

Universities engaging social media users: an investigation of quantitative relationships between universities' Facebook followers/interactions and university attributes

B Lund - Journal of marketing for higher education, 2019 - Taylor & Francis
social and information value of social media (particularly Facebook and Twitter) was
demonstrated, more universities … of how effective social media platforms are for marketing …