… This growing trend has also become noticeable in the Slovak business environment. The …
the SoLoMo marketing concept when presenting the eco-innovations of Slovak businesses as …

… marketing research about which business entities operating in the Slovak business environment
were questioned in order to assess the extent of the use of SoLoMo marketing tools in …

… Since the issue of SoLoMo marketing is still relatively little … that are currently influence online
marketing: social networks, … SoLoMo marketing has become an important tool for product …

… environmental awareness. The presented scientific contribution briefly characterizes the
concept of SoLoMo marketing … interactive communication of a business entity with the customer …

… implementing SoLoMo marketing in the business environment … the SoLoMo marketing concept
in the business environment … in the context of environmental management and marketing …

… environmental activities performed by business entities in our territory in connection with
SoLoMo environment, … with the emphasis on environmental activities and SoLoMo marketing. …

… research on a sample of 300 questioned Slovak business entities. Specific mathematical-statistical …
of tools of the SoLoMo marketing concept in the Slovak business environment in the …

… The business environment is changing, and firms need to be prepared to take advantage
of the new opportunities that are created in a new ecosystem that accelerates creativity, …

… In today’s highly cluttered digital marketing environment there is a great need for marketers
… the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. …

… market still pose unique challenges to marketers to engage in effective persuasion. Social-local-mobile
(SoLoMo) marketing … for advertising on mobile environments. Three items asking …