… artificial intelligence (AI) in strategic situations and identify the research that is needed in the
area of applying AI to strategic marketing decisions. … the evolution of marketing practice and …

… to strategic marketing research by providing a systematic and rigorous approach to identifying
research gaps that bridge strategic AI marketing … current applications for decision making. …

… developments in artificial intelligence (AI) and marketing that … latest developments in marketing
using artificial intelligence (AI). … and problems of artificial intelligence and marketing, the …

… use of artificial intelligence has changed the way individuals and firms make strategic marketing
decisions)… As discussed, the strategic decision process entails rationality combined with …

… is used in the strategic marketing decision-making process. The researcher … strategic
marketing decision-making. The finding indicates Al is used to supporting human decision-making …

… competitive businesses is key to improving decisionmaking. … new marketing campaign as
an Artificial Intelligence solution to … , for the marketing team, it is imperative to learn the Artificial …

… are related to BDAI based expert systems to support decision making at strategic, operational
and tactical levels. Second, the knowledge gained from BDAI application can keep firms up…

… allowing marketers to focus on strategic planning. Predictive analytics enables businesses
to anticipate trends and shifts, contributing to proactive decisionmaking. Overall, AI empowers …

… on the application of artificial intelligence (AI) and Internet of things (IoT) concepts in strategic
decision-making. The paper … Artificial intelligence (ai) in strategic marketing decision-…

… of strategic marketing and posited that the use of AI in the context of strategic marketing relates
… for the ineluctable changes in strategic decision making, planning and forecasting, policy/…