An analysis of operating strategy for a video live streaming platform: advertisement, advertorial, and donation

JH Jhang-Li, JH Liou - Information Technology and Management, 2024 - Springer
… and a streamer, we adopt an analytical model to examine a video live streaming platform’s
operating strategy by abstracting different benefit-sharing mechanisms in terms of the …

Strategy and performance of audiovisual streaming platforms

RA de Moraes… - … Ibero-Americana de …, 2023 - uninove.emnuvens.com.br
… The research universe is the global audiovisual streaming market, with its firms operating
globally and locally. To estimate this universe, we relied on the work of Cook (2021), which …

Live streaming video e-commerce: examining the operational strategies.

J Ram, D Xu - Journal Européen des Systèmes Automatisés, 2019 - search.ebscohost.com
operations/strategies of LSV businesses. Thus, the purpose of this study is to investigate ‘what
operational strategies … LSV companies develop their operational strategy in four aspects— …

Optimum piece selection strategies for a peer-to-peer video streaming platform

P Romero, FR Amoza, P Rodriguez-Bocca - Computers & Operations …, 2013 - Elsevier
… way of computing new piece selection strategies with high quality. The … strategy in a live
peer-to-peer streaming platform, with remarkable performance in relation with classical strategies

Brand marketing strategy of live streaming in mobile era: a case study of Tmall platform

L Liu, EO Aremu, D Yoo - Journal of East Asia Management, 2020 - koreascience.kr
… live streaming platform under the background of mobile internet. Taking Tmall live streaming
platform … marketing with the help of live streaming and some universal characteristics of live …

Pricing strategy within the us streaming services market: A focus on netflix's price plans

HJ Kweon, SH Kweon - International journal of contents, 2021 - dbpia.co.kr
… Our focal company will be Netflix, the revolutionary streaming service that still leads and …
, operation costs may rise for companies or consumers may be prevented from streaming

Strategies for Achieving Profitability in the Music Streaming Service Business Model

J Bennett - 2018 - scholarworks.waldenu.edu
streaming leaders who want their service to implement a disruptive innovation strategy. …
awareness of proven strategies leading to sustainable profits for music streaming services and …

Live streaming strategy under multi-channel sales of the online retailer

H Gong, M Zhao, J Ren, Z Hao - Electronic Commerce Research and …, 2022 - Elsevier
streaming has an advertising effect and a cannibalization effect. For standardized products,
retailer who has Strategy O, adding the live streaming … : First, from the operation management …

[图书][B] The streaming media guide: how to successfully integrate streaming media into your communications strategy

M D'Oliveiro - 2019 - taylorfrancis.com
Streaming media has irreversibly revolutionised the ways in … engage with streaming media
on a daily basis via platforms that … Well-versed in production, operations and product manage…

Live streaming platform operations and coordination under the cap-and-trade regulation: Platform-enabled mode versus platform-agency mode

X Xu, Y Yang, J Zhang, TCE Cheng - International Journal of Production …, 2023 - Elsevier
We consider a supply chain consisting of a supplier and a manufacturer where the manufacturer
sells its products directly or through a live streaming platform (LSP). Operating in either …