… selling therefore becomes one of the vital strategies in e-commerce. … capital to enhance
product quality, which are consistent with traditional wisdom and practical operations. For the live …

… the optimal channel strategy for the e-seller when introducing the live-streaming channel. …
to enriching the optimal operation strategies for e-sellers in the presence of live-streaming. …

… This paper examines live streaming strategies for vertically differentiated firms that sell …
operating managers to better make decisions about live streaming as well as on pricing strategy…

… sale and three pricing strategies of same high, same low, and differential strategies. They …
selection strategy depends on the gap between online and offline channel operating costs. For …

… current market dynamics that define the operations of film streaming services that are ‘on the
… -economic factors that affect business strategies of streaming services within the continent. …

… streaming, short video, consumer behaviour, and suggestions for retailers to align their
marketing strategies with different platforms… the operation of the various sections of the platform …

… in order to control the platform and lock-in users. Using platform theories around bottlenecks
and gatekeeper roles, this paper explores these strategies and analyzes them in the …

… commission rate, we find that the strategy choice of the live-streaming platform is mainly …
, including the research on the platform operations, promotion strategy choices and live-…

… business performance and Operation and Strategies, to provide … strategy of moving from a
fully functional video platform, to a semi-original, and now to an 80% original video streaming …

… in utilizing content products to go overseas, provide a good environment for creation and
enhance their corporate value by improving their operation strategies and analyzing TikTok. …