… to make it available on the streaming platform. However, Netflix … One key strategy that Netflix
employed to address some of … Yet this strategy could not address the additional challenge …

… strategy (E model). On the basis of analysing the preference orientation of streaming media
influence on marketing strategies, … However, the dynamics change when operating within the …

… However, its public accessibility may trigger consumer freeriding (watching the live stream …
and strategies of live stream channel introduction for competing retailers. The live stream may …

… After a strategic change, Tencent Video eventually defined itself as a streaming service
aggregator operating a full range of video content, offering not only TV shows and films but also …

… streaming services (including digital book streaming), we focus here on five music and video
streaming … Media operating within this model curate a collection of cultural goods according …

… to acquire streaming platforms or entire companies operating such platforms. The paper …
, such as the valuation of market development strategies in the fixed network business and for …

… of the industry and the competitive strategy decisions of existing enterprises. Porter’s five …
Porter’s five forces model can be used to analyze competitive strategy effectively. Here, Walt …

… if streaming is a cross-industrial trend, strategies … streaming platforms” (CB, television).
Similarly, one music informant stated, “To spread your music, you need to use streaming platforms …

… sales, and advocating for standardized operations in live streaming rooms. With the increase
… to explore the behavior strategies of enterprises engaged in live streaming e-commerce. In …

… Our study aligns primarily with two streams of literature. The first … , and the second stream
concerns LS. In this section, we discuss these two streams in depth and present our unique …