… contributes to the literature on live streaming and supply chain contracts. 2.1 Live streaming
… While the above two studies considered the contracts that streamers sign with the platform, …

… streaming platforms. Adopting a principal–agent model, we investigate the optimal contract
design between a live streaming platform … live streamers and the platform's corporate social …

… [16] studied how social communications affect upstream product line design when the
intermediate platform makes strategic contract choices. They showed that an agency contract can …

… -agent theory to design incentive contracts under the streamer's … decisions in a live streaming
commerce supply chain. The … 't not consider platform fee as the platform doesn't participate …

… To design appropriate incentive contracts … contract, which is used by live streaming platforms
such as Taobao Live and Douyin, is one of the most common contracts in the live streaming …

… features on prominent domestic and international e-commerce platforms like Mogujie, … , and
contract design in the supply chain without considering the role of the live streaming service. …

… trading platform designed for P2P streaming and explore the different design options that are
… The contract is designed so as to motivate the agent to perform the offered job according to …

… formed and facilitated on the live-streaming platform Twitch.tv. Twitch was … design a game
to succeed on twitch, viewer/streamer interactions in-game, and how that affects game design …

… In this paper, a system composed of a live streaming platform … a revenue-sharing contract
with the platform for the purpose … , an attempt is made to design a mechanism to coordinate the …

… contract selection in the live streaming supply chain, a two- echelon supply chain game model
consisting of a manufacturer and a live streaming platform … Cost-sharing contract design in …