… sales channels for online retailers. In this paper, we address the issue of live streaming
strategy for online retailers in multi-channel sales … hassle cost of online purchase. Secondly, we …

… streaming considering the consumer uncertainty and network externalities. We characterize
the impact of live streaming … between the retailer and MCN (Multi-Channel Network). Using a …

… a multi-channel strategy on the overall online booking volumes. Second, we attempt to measure
the real success of an online distribution strategy … channels affect online sales and vice …

… to guide and structure our analysis of the impact of the multi-channel approach on the role
sales … “The day we really start pushing online sales, indirect salespeople will be grinding their …

… streaming channel strategies, where one is the e-seller and another is live streamer. This study
aims to investigate the impact of live-streaming selling … multi-channel operations in online …

… ’s strategic decision on whether to open the live streaming … streaming channel when the
streamer’s sales ability and the proportion of the potential consumer size of the live streaming …

… competition are intertwined in a multi-channel context. In the … strategy. At the same time,
the research tentacles also extend to the selection strategy of live-streaming e-commerce sales …

… We consider a stylized model of two competing online retailers selling symmetric (same) or
asymmetric (different) products. Both retailers offer a full refund service and decide whether …

… incentives that reward multi-channel sales and service support. … strategy that starts as
an in-store promotion — collecting a coupon for an online competition — becomes a multi-channel …

… and other free market strategies. Ultimately, Canadian … Israeli multi-channel market is
their collaboration with Partner … launch in late 2014, Partner began developing plans for its …