Exploring the importance of destination branding and destination marketing as well as their
implications on sustainability in tourism, this book approaches the topic through the lens of
destination image, taking into account the large influence of appearance on tourist attraction.
With consideration to various stakeholders in sustainable tourism development, this book
incorporates ideas for new techniques in destination branding and marketing in order to
maximize economic impact. The book also discusses the rising influence of social media on …

… The publisher’s policy is to use permanent paper from mills that operate a sustainable
forestry policy. Furthermore, the publisher ensures that the text paper and cover boards
used have met acceptable environmental accreditation standards. … Chapter 7 Causality of
Tourist Utility and Tourism Expense in The Tourism Object of Padang City:(Simultaneous
Equation Model Approach) 69 … Chapter 12 Tourism Solid Waste Management System: An
Investigation to Support Sustainable Tourism in Bukittinggi 109 …