Total cost of ownership of electric vehicles compared to conventional vehicles: A probabilistic analysis and projection across market segments

G Wu, A Inderbitzin, C Bening - Energy policy, 2015 - Elsevier
… Recent studies calculated the total cost of ownership (TCO) to evaluate the complete cost
most of a national market. Our findings indicate that the comparative cost efficiency of EV …

Profitable pricing when market segments overlap

E Gerstner, D Holthausen - Marketing Science, 1986 - pubsonline.informs.org
… pricing strategies when market segments overlap. Overlapping markets are segments that
are … possibly different transaction costs if they choose to purchase in the low-price market. A …

Model for market segments evaluation and selection

FJ Sarabia - European Journal of marketing, 1996 - emerald.com
… ‐ marketsegments than to the study of their possible application in organizations or
companies. This work proposes a methodology for the evaluation and selection of market segments. …

Validity and the design of market segments

DG Tonks - Journal of marketing management, 2009 - Taylor & Francis
… of marketing means that from both theoretical and practical perspectives, market segmentation
is … , market segmentation usually turns to or is based upon the relationships which follow. …

Sensitivities of market segments to separate advertising strategies

AG Woodside, WH Motes - Journal of Marketing, 1981 - journals.sagepub.com
… The number of inquiries and estimated total revenue from each … total costs for the strategies
shown in the table are the total direct magazine invoices for placing the ads, plus the cost of …

Customer-class pricing, parallel trade and the optimal number of market segments

Y Braouezec - International Journal of Industrial Organization, 2012 - Elsevier
… a function of the cost of separating markets. We show that market segmentation and prices
… i is proportional to the effort devoted, ie, e i C, so that the total cost function is equal to(4) T C …

Competitive Pricing for Multiple Market Segments Considering Consumers' Willingness to Pay

J Pérez, H López-Ospina - Mathematics, 2022 - mdpi.com
… Our research focuses on competitive pricing in a market with multiple market segments and
… We show the firm’s total cost per bundle per client per month in USD in the sixth column. …

The definition of market segments for banking services

DA Yorke - European Journal of Marketing, 1982 - emerald.com
Market Segmentation Theory In a highly competitive market situation, the inability to identify
and to develop market segments … tical significance of market segmentation, preferring either …

Managing the long-term profit yield from market segments in a hotel environment: a case study on the implementation of customer profitability analysis

B Noone, P Griffin - International Journal of Hospitality Management, 1999 - Elsevier
… In the case of other direct costs such as cleaning, stationery and laundry costs, where the …
the total cost "gure for each cost category, costs were assigned to activities based on cost data …

Market segmentation and the cost of equity of companies listed on the Johannesburg Stock Exchange

C Correia, E Uliana - South African Journal of Accounting Research, 2004 - Taylor & Francis
… If segmentation between the Mining and Industrial sectors on … the segmentation by using
appropriate (different) market proxies … Our study indicates the existence of market segmentation