[HTML][HTML] Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

PK Kopalle, M Gangwar, A Kaplan… - … Research in Marketing, 2022 - Elsevier
… To date, this aspect of artificial intelligence has received scant attention from marketing … of
recent research on artificial intelligence (AI) technologies in marketing in terms of whether the …

Artificial intelligence in marketing: A systematic literature review

S Chintalapati, SK Pandey - International Journal of Market …, 2022 - journals.sagepub.com
… of artificial intelligence (AI) has been a critical influencing factor unleashing the next wave of
enterprise business disruption. Marketingtrend expected to transform the overall marketing

Impact of artificial intelligence in changing trends of marketing

S Sahai, R Goel - … of Artificial Intelligence in Business and …, 2021 - api.taylorfrancis.com
… into the concepts of artificial intelligence (AI) and presents extensively studied facts on
ongoing trends in marketing. In this fast-changing digital era, digital marketing is geared up to …

Artificial intelligence solutions for digital marketing

D Dumitriu, MAM Popescu - Procedia Manufacturing, 2020 - Elsevier
… Digital marketing is linked to the latest technology trends. Thus, the authors' results in this …
from digital marketing to intelligent marketing through the use of artificial intelligence, which …

[HTML][HTML] Artificial intelligence in marketing: Systematic review and future research direction

S Verma, R Sharma, S Deb, D Maitra - International Journal of Information …, 2021 - Elsevier
… The annual scientific production trend graph indicated the phenomenal growth in interest
for artificial intelligence in marketing. In 2009, 99 articles were published, while in 2019, it …

[PDF][PDF] The impact of artificial intelligence on global trends

A Pavaloiu - Journal of Multidisciplinary Developments, 2016 - researchgate.net
… of Artificial Intelligence (AI) represents a big part of it. The aim of the research paper is to assess
the impact of AI on global trends… -perspective upon finance, marketing and management. …

Revolutionised technologies for marketing: Theoretical review with focus on artificial intelligence

B Peyravi, J Nekrošienė, L Lobanova - Business: Theory and Practice, 2020 - ceeol.com
… tools and future trends, presentation of … marketing trends and its nexus with AI. Therefore,
this paper is looking for the answers to current AI tools used in marketing activities and trends

Artificial intelligence in business and economics research: Trends and future

JL Ruiz-Real, J Uribe-Toril, JA Torres… - Journal of Business …, 2021 - ijspm.vgtu.lt
… in Artificial Intelligence research. The present study identifies the main trends in research
on Artificial Intel… and virtual personal assistants on marketing. In DBAM Khosrow-Pour (Ed.), …

The evolving role of artificial intelligence in marketing: A review and research agenda

B Vlačić, L Corbo, SC e Silva, M Dabić - Journal of business research, 2021 - Elsevier
… is influenced by changes in three major forces: 1) technological trends, 2) socioeconomic
trends, and 3) geopolitical trends. The development of AI algorithms unveils the potential of all …

Artificial intelligence in marketing: exploring current and future trends

E Labib - Cogent Business & Management, 2024 - Taylor & Francis
… To address these gaps the aim of this review study to explore the use of artificial intelligence
in marketing as an emerging research topic using a systematic literature review (SLR) …