… and pre-requisite step, before engaging the brand in self-concept (Pillai and Kumar, 2012; …
VC on brand loyalty will be mediated by BESC because the value-conscious consumer will …

… value-conscious consumers are not brand loyal, as value consciousness and brand loyalty
… The results also showed that value consciousness I negatively related to brand loyalty. They …

… , value consciousness and brand consciousness appears on consumers evaluation in order
to be brand loyal. This … activities on brand loyalty : The mediation effect of brand and value …

… develop brand loyalty and what is the impact of brand consciousness on the brand loyalty of
… social media marketing activities on brand loyalty: The mediation effect of brand and value …

… Specifically, Table 4 showed that social media marketing (SMM) is positively related to brand
loyalty with t-statistic above 2 and p-value less than 0.05 ie confirming our first hypothesis. …

… Table 2 exhibits that value consciousness has no effect on brand loyalty (H4). It signifies that
consumer paying attention and comparing prices in order to get the best value in the buying …

… value consciousness and customer trust affect brand loyalty, … affect these two key brand
loyalty components. On the … on brand loyalty, the mediating roles of value consciousness and …

… on brand loyalty by illustrating the mechanisms through which product involvement influences
brand loyalty. … involvement is not related to value consciousness. A possible reason is that …

… the extent to which price consciousness and quality consciousness influence attitudinal …
the effect of price consciousness and quality consciousness on attitudinal loyalty to value SBs, …

… The findings of this study have shown that social media value conscious consumers are
also brand loyal. They have personal experience with the product and willing to share their …