… their level of inconvenience. In particular, this study aims to derive the inconvenience costs
of online video advertising, for which the growth rate is fast and advertisement efficiency is …

… them are using ad blockers and refuse to pay for ad-free content. … video ads and associated
matters. Based on the knowledge provided, media and advertisers can tailor their advertising …

… them are using ad blockers and refuse to pay for ad-free content. … video ads and associated
matters. Based on the knowledge provided, media and advertisers can tailor their advertising …

… The increasing number of mobile video advertisements has led … advertising production
costs by reducing advertisement length. … ’ WTA decreases due to the decline in inconvenience. …

… Our results suggest that as digital video recorder technologies provide more convenience to
… the effect of inconvenience cost in the traditional channel on the optimal advertising level in …

… ’s inability to determine the most effective video advertising in a social networking site to …
equation model based on the theory of advertising involvement and the affect transfer theory. …

… for users and advertisers, and skippable online video advertisements are common on social
… stimuli on skippable ad effectiveness (ie, ad acceptance, ad attitude, brand attitude, and ad …

… , which is considered a major inconvenience by the users. Based on … quantification of the
inconvenience of the ads to the users. … Ads like pop-up ads, video-ads, and the ad within a box …

… video ads and examined the unique advantage effect of skippable video ads over traditional
video ads. … Therefore, this study sought to reveal the impact of skippable video ads on video-…

… I find that consumers are willing to pay the highest cost for blocking advertising based on …
I investigate online video advertising as one of the inconvenience factors for consumers. As …