… We then expand on the quality strategy by considering advertisers’ … advertisement
placement on short video platforms and on general video platforms and analyze how advertisers …

… The main components of VideoSense, ie candidate ad ranking, ad insertion point detection,
and online ad insertion are described in Section 4, 5, and 6. The effectiveness is evaluated …

… the advertisements. This study investigates the attitudes toward the advertisements while
watching online videos in … We followed the research of users' attitudes toward advertisements (…

… discuss the current research development of two advertising strategies and online traffic as
well as business model on short video platforms respectively. 2.1 Two advertising strategies …

… In this paper we study the first problem in the context of digital video advertising arising in
two-sided VSP platforms. More specifically, we address the following research questions: …

… In this sense, our results concur with previous online advertising research (Edwards, Li…
video ad context. To identify ways to take advantage of effective actions in a skippable advertising …

… dominance, but neither did we assume that firms selling online advertising inventory or
carrying user generated content were operating in separately defined markets from audiovisual …

… into online advertising, 7 a market that has also been addressed by ACM’s current study on
video platforms. … studies to fuel the debate on platforms and detect possible competition and …

… , advertisers, and short-video platform operators in creating more effective short-video
commercials to influence the online … that online advertising content entertainment value and online …

… 4, we develop the profit maximization models of the short video platform under advertising
and mixed modes, respectively, and present the equilibrium results of the models and relevant …