… toward tourism … as virtual reality (VR) for tourism marketing has intensified. Despite the
ubiquity of presence as a concept in VR research, exploring and adapting presence for tourism …

… Taking the construct of enjoyment into account, along with the characteristics of perceived
ease of use and usefulness in the context of virtual reality technology, we suggest the …

… virtual reality (VR) for tourism marketing, limited empirical evidence exists regarding consumers’
psychological response toward VR… view 360-degree tourism promotional videos as well …

… accessibility before marketing or other functions. As one of the possibilities for virtual
reality technology, visitors with limited mobility can “experience the inaccessible” with VR (Tom …

… The purpose of this study is to analyse VR research in tourism … of the term VR has been
changing and encompasses various VR … They suggest combining VR in tourism marketing with a …

… Virtual reality tourism products adopt the VR technology relied on the combination of graphics
… virtual economy effect evaluation of emotional marketing of tourism products based on VR …

… technology (ICT) and virtual reality (VR), and tourism, or specifically its interrelations and
links to tourism sustainability. As a consumer technology, VR is still a relatively new concept, …

… the effectiveness of virtual reality (VR) as a destination marketing tool, there are limited
exploratory studies providing empirical evidence from the perspective of tourism marketers in this …

… The purpose of this research is to analyse the practices of virtual reality marketing in the Bali
tourism sector in Indonesia. This is a qualitative and descriptive research with the purposive …

… an overview of tourist experience in the real and virtual worlds (virtual and augmented reality)
and … (and related constructs), virtual reality (VR) and augmented reality (AR) and delivers a …