… media platforms in Indian beauty and wellness industry and to establish dimensions of social
media … beauty and wellness centres, who use social media for promotion of their business. …

… The researchers identified eight merits and seven demerits of social media in the beauty
and wellness industry. Every respondent is happy and satisfied with social media use, …

… In this article an evaluation study focusing social media marketing in the wellness industries…
in six wellness industries about their use of social media marketing. Social media have …

… study regarding the use of social media in the wellness industry. This industry is competitive
and … of this paper is to investigate the use of social media marketing in the wellness industry. …

… wellness phenomenon in the specific context of media consumption. While motives of media
… wellness media use, the findings of this study were partly consistent with previous literature. …

… Further criticism has emerged that health and wellness content … media use, body image,
and eating disorders in Western cultures. Assumptions which underlie health and wellness …

… of wellness techniques and marketers need to use this … wellness services, as well as for
self-presentation of media personalities, is successfully implemented through modern media …

… wellness industry to make the product or service reach more people through this social media
… ● To what extent is the satisfaction affected by the use of sentiment of Wellness hashtags…

… media platforms such as Instagram and TikTok, social media influencers (SMIs) have been a
growing source of information in the health and wellness industry… on social media platforms. …

… The present study has been carried out on digital media, determining a sample magnitude of
… It is apparent that the use of surprising quality in advertisings has an influence, whether the …