… is used by Zara to make a distinctive brand strategy. Finally, the case study discusses the
new challenges of Zara to adapt its customer centric marketing strategy to the digital market. …

… that Zara has an ineffective digital marketing strategy and a less effective digital identity in
the industry as compared to competitors. However, it was found that customers trust Zara for its …

… are adopting specific coping strategies. One of these … fast fashion and the digital brand
management and communication … the characteristics of Zara’s digital brand identity based on the …

… For Zara, every decision and strategy are related to the customer. The … Zara fashion brand
has brought even more customers closer to itself by using the most efficient digital marketing …

… ZARA’S social media strategy is highly dependent on visual elements. Apart from this strategy,
ZARA … Fast fashion brand H&M has also used digital media for effective marketing for its …

… Zara brand and their marketing tactics. An analysis of the company's history, particulars of
operation, and marketing strategy revealed that Zara … and digital marketing communications …

… Since 2012, Zara has been working on a plan to close, restructure, and optimize its physical
… where Zara is in terms of online sales and returns and how, through digital marketing and …

… marketing direction and making efficient strategies. The theory also applies to the fashion
industry. He points out Zara carves out the marketing strategies of its … In a nutshell, Zara is the …

… For Zara, every decision and strategy are related to the customer. The … Zara fashion brand
has brought even more customers closer to itself by using the most efficient digital marketing …

… Zara's current marketing and distribution strategies we will be able to see how they would
survive in different local markets. Zara should change its marketing strategy … company of Zara, …