But not all social media are the same: Analyzing organizations' social media usage patterns

E Go, KH You - Telematics and Informatics, 2016 - Elsevier
The present study explores how organizations use diverse social media applications for
consumer relationship management. Based on a cluster analysis, the social media usage …
被引用次数：158 相关文章
[PDF] researchgate.net

[PDF][PDF] But not all social media are the same: Analyzing organizations' social media usage patterns

E Go, KH You - Telematics and Informatics, 2016 - researchgate.net
abstract The present study explores how organizations use diverse social media
applications for consumer relationship management. Based on a cluster analysis, the social …

But not all social media are the same: Analyzing organizations' social media usage patterns

E Go, KH You - Telematics and Informatics, 2016 - infona.pl
The present study explores how organizations use diverse social media applications for
consumer relationship management. Based on a cluster analysis, the social media usage …
[PDF] dr-zakeri.ir

[PDF][PDF] But not all social media are the same: Analyzing organizations' social media usage patterns

E Go, KH You - Telematics and Informatics, 2016 - dr-zakeri.ir
abstract The present study explores how organizations use diverse social media
applications for consumer relationship management. Based on a cluster analysis, the social …

But not all social media are the same

E Go, KH You - Telematics and Informatics, 2016 - dl.acm.org
Overall, the organizations use blogs most and virtual worlds least. The present study
identified six clusters of organizations in regard to social media usage patterns …
[PDF] academia.edu

[PDF][PDF] But not all social media are the same: Analyzing organizations' social media usage patterns

E Go, KH You - Telematics and Informatics, 2016 - academia.edu
abstract The present study explores how organizations use diverse social media
applications for consumer relationship management. Based on a cluster analysis, the social …
[PDF] academia.edu

[PDF][PDF] But not all social media are the same: Analyzing organizations' social media usage patterns

E Go, KH You - Telematics and Informatics, 2016 - academia.edu
abstract The present study explores how organizations use diverse social media
applications for consumer relationship management. Based on a cluster analysis, the social …
[PDF] dr-zakeri.ir

[PDF][PDF] But not all social media are the same: Analyzing organizations' social media usage patterns

E Go, KH You - Telematics and Informatics, 2016 - dr-zakeri.ir
abstract The present study explores how organizations use diverse social media
applications for consumer relationship management. Based on a cluster analysis, the social …