Identifying the underlying structure of demand during promotions: A structural equation modelling approach

U Ramanathan, L Muyldermans - Expert systems with applications, 2011 - Elsevier
It is widely recognized that promotions enhance product sales. Other factors such as
seasonality, special days, customer preferences and economic factors may also have an …
被引用次数：61 相关文章

Identifying the underlying structure of demand factors in sales promotions: A structural equation modelling approach

U Ramanathan, L Muyldermans - Expert Systems with …, 2011 - nrl.northumbria.ac.uk
It is widely recognized that promotions enhance product sales. Other factors such as
seasonality, special days, customer preferences and economic factors may also have an …

Identifying the underlying structure of demand during promotions

U Ramanathan, L Muyldermans - Expert Systems with Applications: An …, 2011 - dl.acm.org
Research highlights We develop a demand-factor model to explore the structure of demand
during promotions. Through structural equation modelling we uncover the causal …

[引用][C] Identifying the underlying structure of demand during promotions: A structural equation modelling approach

U Ramanathan, L Muyldermans - Expert Systems with Applications …, 2011 - irep.ntu.ac.uk
Identifying the underlying structure of demand during promotions: A structural equation
modelling approach - IRep - Nottingham Trent University Current students | NOW | Staff login …

Identifying the underlying structure of demand during promotions: a structural equation modelling approach

U Ramanathan, L Muyldermans - 2011 - uobrep.openrepository.com
It is widely recognized that promotions enhance product sales. Other factors such as
seasonality, special days, customer preferences and economic factors may also have an …

Identifying the underlying structure of demand during promotions: A structural equation modelling approach

U Ramanathan, L Muyldermans - Expert Systems With Applications, 2011 - infona.pl
It is widely recognized that promotions enhance product sales. Other factors such as
seasonality, special days, customer preferences and economic factors may also have an …

[引用][C] Identifying the underlying structure of demand during promotions: A structural equation modelling approach

U Ramanathan, L Muyldermans - Expert Systems with Applications …, 2011 - irep.ntu.ac.uk
Identifying the underlying structure of demand during promotions: A structural equation
modelling approach - IRep - Nottingham Trent University Current students | NOW | Staff login …

Identifying the underlying structure of demand factors in sales promotions: A structural equation modelling approach

U Ramanathan, L Muyldermans - Expert Systems with …, 2011 - nrl.northumbria.ac.uk
It is widely recognized that promotions enhance product sales. Other factors such as
seasonality, special days, customer preferences and economic factors may also have an …