Resource integration

M Kleinaltenkamp, RJ Brodie, P Frow… - Marketing …, 2012 - journals.sagepub.com
Core to developing a general theory of markets, service-dominant (SD) logic suggests that
service is the fundamental basis of exchange (Vargo and Lusch, 2004). In turn,'Service …

[引用][C] Resource integration

M Kleinaltenkanp, R Brodie, P Frow, T Hughes… - 2012 - hekyll.services.adelaide.edu.au
Adelaide Research & Scholarship: Resource integration Skip navigation DSpace logo Home
Browse Communities & Collections Browse Items by: Issue Date Author Title Advisor Sign on …

[PDF][PDF] Resource integration

M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes… - Marketing …, 2012 - researchgate.net
Core to developing a general theory of markets, service-dominant (SD) logic suggests that
service is the fundamental basis of exchange (Vargo and Lusch, 2004). In turn,'Service …

[引用][C] Resource integration

M Kleinaltenkanp, R Brodie, P Frow, T Hughes… - 2012 - digital.library.adelaide.edu.au
Adelaide Research & Scholarship: Resource integration Skip navigation DSpace logo Home
Browse Communities & Collections Browse Items by: Issue Date Author Title Advisor Sign on …

[引用][C] Resource Integration

M Kleinaltenkamp, RJ Brodie, P Frow… - Marketing …, 2012 - eref.uni-bayreuth.de
Resource Integration - ERef Bayreuth ERef Bayreuth Logo UBT English ERef Bayreuth Startseite
Browsen Suche Hilfe Anmelden Kontakt ERef Leitlinien Neueste Einträge Literatur vom gleichen …

Resource integration

M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes… - 2012 - refubium.fu-berlin.de
Core to developing a general theory of markets, service-dominant (SD) logic suggests that
service is the fundamental basis of exchange (Vargo and Lusch, 2004). In turn,'Service …

[PDF][PDF] Resource integration

M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes… - Marketing Theory, 2012 - core.ac.uk
Core to developing a general theory of markets, service-dominant (SD) logic suggests that
service is the fundamental basis of exchange (Vargo and Lusch, 2004). In turn,'Service …

[PDF][PDF] Resource integration

M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes… - Marketing …, 2012 - academia.edu
Core to developing a general theory of markets, service-dominant (SD) logic suggests that
service is the fundamental basis of exchange (Vargo and Lusch, 2004). In turn,'Service …

[引用][C] Resource Integration

M Kleinaltenkamp, RJ Brodie, P Frow… - Marketing …, 2012 - eref.uni-bayreuth.de
Resource Integration - ERef Bayreuth ERef Bayreuth Logo UBT English ERef Bayreuth Startseite
Browsen Suche Hilfe Anmelden Kontakt ERef Leitlinien Neueste Einträge Literatur vom gleichen …

[PDF][PDF] Resource integration

M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes… - Marketing …, 2012 - academia.edu
Core to developing a general theory of markets, service-dominant (SD) logic suggests that
service is the fundamental basis of exchange (Vargo and Lusch, 2004). In turn,'Service …