Moderating effect of firm size on the relationship between joint marketing alliances and firm performance of retail firms in Nairobi County, Kenya

RM Muange, WK Ng'etich - 2020 - erepository.uoeld.ac.ke
The study investigates the Moderating effects of firm size on the relationship between joint
marketing alliances and the firm performance of retail firms in Nairobi County. The aim of the …
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Moderating Effect of Firm Size on the Relationship between Joint Marketing Alliances and Firm Performance of Retail Firms in Nairobi County, Kenya

RM Muange, N Kiptoo - International Journal of Research …, 2020 - econpapers.repec.org
The study investigates the Moderating effects of firm size on the relationship between joint
marketing alliances and the firm performance of retail firms in Nairobi County. The aim of the …

Moderating Effect of Firm Size on the Relationship between Joint Marketing Alliances and Firm Performance of Retail Firms in Nairobi County, Kenya

RM Muange, WK Ng'etich - 2020 - 41.89.164.27
The study investigates the Moderating effects of firm size on the relationship between joint
marketing alliances and the firm performance of retail firms in Nairobi County. The aim of the …

Moderating Effect of Firm Size on the Relationship between Joint Marketing Alliances and Firm Performance of Retail Firms in Nairobi County, Kenya

RM Muange - International Journal of Research and Innovation in …, 2020 - ideas.repec.org
The study investigates the Moderating effects of firm size on the relationship between joint
marketing alliances and the firm performance of retail firms in Nairobi County. The aim of the …