Exhibitors' preference at trade fairs: The case of Zimbabwe International Trade Fair (ZITF)

NC Shereni, FN Ncube, P Mazhande - Journal of Convention & …, 2021 - Taylor & Francis
The success of a trade fair is measured against the quality and quantity of exhibitors in
attendance. This research therefore sought to get insights into exhibitors' preferences that …

Exhibitors' preference at trade fairs: The case of Zimbabwe International Trade Fair (ZITF)

NC Shereni, FN Ncube… - Journal of Convention & …, 2021 - ingentaconnect.com
The success of a trade fair is measured against the quality and quantity of exhibitors in
attendance. This research therefore sought to get insights into exhibitors' preferences that …

Exhibitors' preference at trade fairs: the case of Zimbabwe International Trade Fair (ZITF).

NC Shereni, FN Ncube, P Mazhande - 2021 - cabidigitallibrary.org
The success of a trade fair is measured against the quality and quantity of exhibitors in
attendance. This research therefore sought to get insights into exhibitors' preferences that …