Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research
M Theodosiou, LC Leonidou - International business review, 2003 - Elsevier
Despite 40 years of debate on international marketing strategy standardization vs
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
[引用][C] Standardization versus Adaptation of International Marketing Strategy: an Integrative Assessment of the Empirical Research
T Marios - International Business Review, 2003 - cir.nii.ac.jp
Standardization versus Adaptation of International Marketing Strategy : an Integrative
Assessment of the Empirical Research | CiNii Research CiNii 国立情報学研究所 学術情報 …
Assessment of the Empirical Research | CiNii Research CiNii 国立情報学研究所 学術情報 …
Standardization versus adaptation of international marketing strategy: An integrative assessment of the empirical research
M Theodosiou, LC Leonidou - 2003 - gnosis.library.ucy.ac.cy
Despite 40 years of debate on international marketing strategy standardization vs
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research
M Theodosiou, LC Leonidou - International Business Review, 2003 - infona.pl
Despite 40 years of debate on international marketing strategy standardization vs
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research
M Theodosiou, LC Leonidou - International Business Review, 2003 - ideas.repec.org
Despite 40 years of debate on international marketing strategy standardization vs
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research
M Theodosiou, LC Leonidou - International Business Review, 2003 - econpapers.repec.org
Despite 40 years of debate on international marketing strategy standardization vs
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
[引用][C] STANDARDIZATION VERSUS ADAPTATION OF INTERNATIONAL MARKETING STRATEGY: AN INTEGRATIVE ASSESSMENT OF THE EMPIRICAL …
M THEODOSIOU, LC LEONIDOU - 2003 - sid.ir
[PDF][PDF] Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research
M Theodosiou, LC Leonidou - International Business Review, 2003 - academia.edu
Despite 40 years of debate on international marketing strategy standardization vs
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …
[引用][C] Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research
M Theodosiou, LC Leonidou - International Business Review, 2003 - cir.nii.ac.jp
Standardization versus adaptation of international marketing strategy: an integrative
assessment of the empirical research | CiNii Research CiNii 国立情報学研究所 学術情報 …
assessment of the empirical research | CiNii Research CiNii 国立情報学研究所 学術情報 …