Purpose-The main objectives of the paper are: to analyse marketing orientation application specifics in mobile telecommunication enterprises; and to develop and test an instrument for …
K Jolita - Marketing Intelligence & Planning, 2005 - elibrary.ru
Purpose-The main objectives of the paper are: to analyse marketing orientation application specifics in mobile telecommunication enterprises; and to develop and test an instrument for …
[引用][C]Marketing orientation in the European Union mobile telecommunication market