When 2+ 2 is not the same as 1+ 3: Variations in price sensitivity across components of partitioned prices

RW Hamilton, J Srivastava - Journal of marketing research, 2008 - journals.sagepub.com
Firms often use a pricing strategy in which the total price of a product and/or service is
partitioned into two or more mandatory components. Whereas previous research has …
被引用次数：219 相关文章

When 2+ 2 is not the same as 1+ 3: Variations in price sensitivity across components of partitioned prices.

RW Hamilton, J Srivastava - Journal of Marketing Research, 2008 - psycnet.apa.org
Firms often use a pricing strategy in which the total price of a product and/or service is
partitioned into two or more mandatory components. Whereas previous research has …

When 2+ 2 Is Not the Same as 1+ 3: Variations in Price Sensitivity Across Components of Partitioned Prices.

RW Hamilton, J Srivastava - Journal of Marketing Research …, 2008 - search.ebscohost.com
Firms often use a pricing strategy in which the total price of a product and/or service is
partitioned into two or more mandatory components. Whereas previous research has …

When 2+ 2 Is Not the Same as 1+ 3: Variations in Price Sensitivity across Components of Partitioned Prices

RW Hamilton, J Srivastava - Journal of Marketing Research, 2008 - JSTOR
Firms often use a pricing strategy in which the total price of a product and/or service is
partitioned into two or more mandatory components. Whereas previous research has …

When 2+ 2 Is Not the Same as 1+ 3: Variations in Price Sensitivity Across Components of Partitioned Prices.

RW Hamilton, J Srivastava - Journal of Marketing Research …, 2008 - search.ebscohost.com
Firms often use a pricing strategy in which the total price of a product and/or service is
partitioned into two or more mandatory components. Whereas previous research has …

[引用][C] When 2+ 2 Is Not the Same as 1+ 3: Variations in Price Sensitivity Across Components of Partitioned Prices

RW HAMILTON, J SRIVASTAVA - Journal of …, 2008 - American Marketing Association