Should marketers use price partitioning or total prices?

S Bambauer, H Gierl - Advances in Consumer Research, 2008 - search.ebscohost.com
Price partitioning means the division of a product's price into several components, provided
that the components cannot be bought separately. Only some authors have analyzed the …
被引用次数：39 相关文章

Should Marketers Use Price Partitioning or Total Prices?

S Bambauer, H Gierl - Advances in Consumer Research, 2008 - search.ebscohost.com
Price partitioning means the division of a product's price into several components, provided
that the components cannot be bought separately. Only some authors have analyzed the …

[引用][C] Should marketers use price partitioning or total prices?

S Bambauer, H Gierl - 2008 - opus.bibliothek.uni-augsburg.de
OPUS 4 | Should marketers use price partitioning or total prices? Deutsch Login Open Access
Home Search Browse Publish/report a document Help Should marketers use price partitioning …